Comment

Grova(tern) Spotlight: Andrea!

image1.jpeg

Meet Andrea!

Our marketing intern.

Meet Andrea! She is a senior undergraduate student at FSU majoring in Humanities with concentrations in Communications, Film Studies, and Social Media Marketing. In her free time she enjoys photography & traveling to new places with her friends. She also likes visiting home and spending time with her family and her dog, Nala. She will be graduating this May and hopes to move to either Los Angeles or New York City to further pursue her career.

1. Who would you most like to swap places with for a day?
Samantha Brown - she gets paid to travel. Dream job.

2. If you could visit anywhere in the world you’ve never been, where would you go?
Thailand

3. What’s your secret talent that no one knows about?
I’m really good at directions/finding my way around.

4. If you were a crayon, what color would you be?
Macaroni and Cheese

5. Who inspires you?
My mom

6. Where’s your favorite place in the world?
Santorini, Greece

7. What are you passionate about?
Traveling

8. What’s your favorite movie?
She’s The Man

9. What are 3 words that describe you?
Adventurous, Sarcastic, Persistent

10. What is the favorite part about working at Grova Creative?
Being able to be creative while learning.

11. If given a chance, who would you like to be for a day?
A food critic

12. If you were to write a book about yourself, what would you name it?
Watch What Happens Next

Comment

2 Comments

Iz: Grova(tern) Spotlight!

Iz-Pic.jpg

Meet Iz!

Our Graphic Design Intern

Meet Iz, our graphic design intern! She’s a final-semester Masters student studying Integrated Marketing Communication at Florida State University. When she’s not in class or designing at Grova, she is engaged in the National Student Advertising Competition team and teaching Advertising students design and coding. For fun, she loves spending time with her husband, friends, and reading. This year, she’s trying to do something new every day. Sometimes it’s exciting (1/16: Attend the Addy’s), and sometimes it’s not (1/4: Go to a Wells Fargo), but she’s having a new adventure everyday. We asked her some questions to get to know her a little better.

  1. Who would you most like to swap places with for a day?
    Joanna Gaines, so that when I got back, my home would be straight out of a magazine.

  2. If you could visit anywhere in the world you’ve never been, where would you go?
    Italy

  3. What’s your secret talent that no one knows about?
    I wish to for that to remain a secret, but trust me: it’s good.

  4. If you were a crayon, what color would you be?
    Dandelion (R.I.P)

  5. Who inspires you?
    Bob Goff

  6. Where’s your favorite place in the world?
    My childhood home

  7. What are you passionate about?
    Loving others and serving them well

  8. What’s your favorite movie?
    Hot Fuzz

  9. What are 3 words that describe you?
    Enthusiastic, Hard-Working, Friendly

  10. What is your favorite part about working at Grova Creative?
    Learning something new every day

  11. If given a chance, who would you like to be for a day?
    A corgi! Their lives seem awesome and adorable.

  12. If you were to write a book about yourself, what would you name it?
    This is How it Iz

We are so excited to have Iz as part of our team!

2 Comments

Grova Awarded “Small Agency of the Year” and Gold at 2019 American Advertising Awards

Comment

Grova Awarded “Small Agency of the Year” and Gold at 2019 American Advertising Awards

The winners of AAF Tallahassee’s American Advertising Awards have been announced and Grova Creative received Small Agency of the Year and Gold and Silver ADDY® Awards.

“It is a huge honor to continue to be recognized for our creative and design talent. We have a strong team of extremely talented creatives, and we’re proud to be producing work that is being recognized by one of the nation’s oldest and most prestigious advertising trade associations in the country” said Giavona “G” Williams, founder and CEO of Grova Creative.

Grova was recognized for the following creative projects:

  • Tallahassee Soccer Club branding campaign- Gold

  • Tallahassee Socer Club logo- Silver

  • Suci Juice Bar logo- Silver

The winning entries will be forwarded to the next level, where they will be judged against other gold and silver winners in Florida for a second chance to win at the state level.

About the American Advertising Awards:

Sponsored by the American Advertising Federation, the American Advertising Awards, also known as the ADDY Awards, honor excellence in advertising and cultivate the highest creative standards in the industry. It is the largest creative awards competition in the advertising industry, attracting over 40,000 entries combined every year. This competition is a three-tier national competition and submitting locally to AAF Tallahassee is the first step. If you win locally, you will move on to the second tier, Districts. District ADDY winners are then forwarded to the third tier, the national stage. Because this is the only three-tiered competition in Advertising, an ADDY® is widely renowned as the most difficult advertising award to earn.

Comment

Last Minute Holiday Marketing Tips

Comment

Last Minute Holiday Marketing Tips

It’s December, which means many business owners started their marketing campaigns for the holidays on or before Black Friday. If you’re new to business marketing or simply let the holiday season sneak up on you this year, it’s not too late for you! We’ve rounded up a few marketing tips to get you in on all the holiday magic this season.

 

Update your social media channels and email marketing to reflect the season.

Christmas is everyone’s favorite holiday for a reason. Customers love the cheer, the decorations, the gifts and the sales. Update your communications to show your holiday spirit by giving them a festive design and including holiday phrases that bring smiles to your customers’ faces. Be sure to A/B test your messaging and unjust accordingly. Your messaging should be consistent across all platforms, so find what works for you and do more of it.

Bring customers behind the scenes for them to see how you and your team celebrate the holiday season. Share photos or videos in your social media feed of your holiday socials, charitable giving or gift exchanges with your team members. This makes things more personal for customers when they can connect with you and see you’re going through the same things as they are.

Making connections are key. Be interactive in the comments on your social media channels. Answer any questions your audience may have or just have genuine small conversations with them that make them feel “seen” by you. Ask them how their shopping experience is going and offer suggestions.

 

Solve a problem for your customers.

Another great idea is to create a last minute holiday gift guide for them. You could partner with other business owners who may have also fallen short on holiday planning or simply create one that highlights some of your best selling items. Show your customers how your products fit into their lives or could be useful for their family members. Creating that visual could have a positive effect on how they view your product and lead to a purchase.


Target customers who started late too!

You weren’t the only one who started later than others. While their counterparts started Christmas shopping in October, some of your customers may just be thinking about getting their shopping done two weeks before Christmas. Make them feel better about their dilemma by crafting a message that speaks directly to them. They’ll appreciate you speaking to their pain point and be more intrigued to buy from you. You could also offer them a free gift with purchase to get their shopping juices flowing.

 

Remind them who you are in the process.

Always remember that your customers have allowed you into their social media feeds and inboxes for a reason. They relate to your company and your vision, mission, and values. If giving is a part of your company’s core values and you are working with a worthwhile charity for the holiday season, tell their story. Customers connect with companies that connect with them emotionally. Create a campaign that allows a portion of the proceeds to go to that charity and get your customer base involved in reaching a goal you’ve set. They will appreciate that their holiday shopping is also helping you give to a worthy cause.

 

There’s still time to take advantage of this busy shopping season. The lessons you learn in the next few weeks will help you be more prepared for next year’s holiday season as well. Have fun with it and make it magical!


Written by: Cortney Jones

Comment

Comment

Job Posting: Part-time Jr. Graphic Designer

Grova is growing and we are looking for some new and exciting creative talent! Join our team and fall even more in love with advertising!

GENERAL DESCRIPTION:

The candidate will have a passion for design and marketing/advertising. This person must be a self-starter, team-oriented, have a yearning to learn, and excel at multi-tasking a variety of projects.

JOB RESPONSIBILITIES:

  • Working with the Creative Director to design print and digital materials, such as, promotional web graphics, flyers, banners, posters, invitations, logos, and other materials as needed

  • Prepare images and content to coincide with social media and blog posts

  • Photo manipulation, photocomposition, illustration, & presentation layout

  • Assist with design updates

  • Other projects/duties as assigned

CANDIDATE REQUIREMENTS:

  • Proficient in Adobe software (Illustrator, InDesign, Photoshop)

  • Fearless attitude towards technology and a willingness to learn

  • Ability to work quickly and handle multiple projects at once while maintaining organization and deadlines

  • Collaborative with a self-starting team spirit

  • Maintain a familiarity with digital trends and other relevant media

  • Ability to receive design feedback and direction fluidly, but be able to voice your opinion on style and aesthetic

  • Attention to detail is a must

  • Web design experience is a plus

  • Adobe After Effects experience/knowledge is a plus

This is a part-time position with a contract to hire offer letter. 

To apply: send portfolio and resume to info@grovacreative.com and place “Jr. Graphic Designer” in subject line.

Comment

Comment

Job Posting: Graphic Design Intern

Want to go on a creative adventure? Then you are the person we are looking for.

GENERAL DESCRIPTION:

The candidate will have a passion for design and marketing/advertising. This person must be a self-starter, team-oriented, have a yearning to learn, and excel at multi-tasking a variety of projects.

This position will run three/four months, with an opportunity to extend the internship if preferred. Time period and schedule is flexible, but must be able to work a minimum of 10 hours.

JOB RESPONSIBILITIES:

  • Working with the Creative Director to design print and digital materials, such as, promotional web graphics, flyers, banners, posters, invitations, logos, and other materials as needed

  • Prepare images and content to coincide with social media and blog posts

  • Photo manipulation, photocomposition, illustration, & presentation layout

  • Assist with design updates

  • Other projects/duties as assigned

CANDIDATE REQUIREMENTS:

  • Proficient in Adobe software (Illustrator, InDesign, Photoshop)

  • Fearless attitude towards technology and a willingness to learn

  • Ability to work quickly and handle multiple projects at once while maintaining organization and deadlines

  • Collaborative with a self-starting team spirit

  • Maintain a familiarity with digital trends and other relevant media

  • Ability to receive design feedback and direction fluidly, but be able to voice your opinion on style and aesthetic

  • Attention to detail is a must

  • Web design experience is a plus

  • Working knowledge of Facebook, Twitter, Instagram, and Google+ is a plus

This is a paid, part-time, and on-site internship. 

Candidate must have own laptop, but Adobe software can be provided.

To apply: send portfolio and resume to info@grovacreative.com and place “Graphic Design Intern” in subject line.

Comment

INTERNATIONAL DAVEY AWARDS REVEALS GROVA AS A THREE-TIME WINNER!

Comment

INTERNATIONAL DAVEY AWARDS REVEALS GROVA AS A THREE-TIME WINNER!

The winners of the 14th Annual Davey Awards have been announced by the Academy of Interactive and Visual Arts, and Grova Creative has been revealed as a three-time Silver Award winner!

“Seeing our ideas come to fruition and receiving international recognition on those projects lets our company and clients know that we are continuously positioning them for success. So proud of the Grova team and beyond blessed to be able to work with the best clients around!” Owner of Grova Creative, Giavona “G” Williams said.

The firm received Silvers in the following categories:

  • Integrated Campaign- Florida Jazz and Blues Festival

  • Corporate Identity/Logos- Tallahassee Soccer Club

  • Corporate Identity/Logos- Pineappétit

 

With nearly 3,000 entries from across the U.S. and around the world, the Davey Awards honors the finest creative work from the best small agencies, firms, and companies worldwide. This award show is judged and overseen by the Academy of Interactive and Visual Arts (AIVA)—a member organization of leading professionals from various advertising disciplines with current membership representing the “Who’s Who” of acclaimed media and advertising firms including Condé Nast, Disney, Microsoft, MTV, GE, Tinder, Yahoo! and many more.

Comment

Shark Week’s Jaw-dropping Number of Partnerships

Comment

Shark Week’s Jaw-dropping Number of Partnerships

Written by: Kate Jacobsen

We’ve all heard of Shark week! It is a marketing frenzy that made history this year by tripling its number of partnerships since last year. In 2017 Shark Week partnered with nine different brands and this year their number of partnerships reached an all time record with 26 sponsors, one of the most notable being Walmart. This 30th year celebration of Shark Week was an advertising extravaganza to say the least!

Amongst the 26 partnerships, Vineyard Vines and Build-A-Bear Workshop are the most recognizable brands that went all out for Shark Week’s celebration, going as far as producing themed collections of their products. Build-A-Bear Workshop created two different products, Make-Your-Own Great White plush and a Make-Your-Own Hammerhead plush, both being a huge success at targeting the wide age range of shark lovers. Vineyard Vines made a new collection of gear, including a cool T-Shirt that featured Shark Week’s branding.  Swedish fish was also a huge contribution to Shark Week advertising, making their own advertisement, co-branded packaging and a fun app game called Swedish fish CHOMPED.

It doesn’t stop there though! SouthWest Airlines returned for another exciting year of partnering with Shark Week, making their own Shark Week fleet of five aircrafts, each having exterior artwork of different species of sharks on them and  Shark Week content onboard. Other partners included Tinder and Pledgeling that got Shark Week swimming through the marketing world. Princess Cruises teamed up with Shark Week this year in Discovery’s at SEA Program and was a huge partner, hosting themed festivities and promotions on seven different ships during their summer cruises.

There is no doubt that Shark Week goes above and beyond the surface of advertising. We can’t help but recognize that Shark Week is not just one week full of all things sharks, but also a huge marketing campaign that brands love to feed off of because it generates millions of dollars in sales. We can’t wait to see what Shark Week 2019 entails!

Comment

Calling all Shark Week Lovers

Comment

Calling all Shark Week Lovers

Written by: Kate Jacobsen

It is only fair to take a second and acknowledge Discovery Channel’s success for producing 27 years of the longest-running cable TV programming event ever, Shark Week, and of course, the best cable TV programming event ever. Shark Week airs today, jumping into the week with its “Alien Sharks: Greatest Hits” Special.

Although we cannot deny that simply watching these wild, intelligent fish on TV is already satisfying, we want to take things to the next level, as we always do at Grova, and fill your tank with satisfaction this Shark Week. We have found trivia and quizzes to sharpen your shark knowledge and submerge you deeper into the Shark Week spirit. We also found this hilarious drinking game, so grab some cold ones and keep the spirit high this week. Check out our recommended list below:

Shark Trivia Quiz: https://www.usnews.com/news/articles/2015/07/02/us-news-quiz-10-questions-to-prep-you-for-shark-week

Test your Shark IQ:

https://sharkopedia.discovery.com/shark-quizzes/

Your Shark Personality Quiz:

http://www.discovery.com/tv-shows/shark-week/games-and-more/shark-personality-quiz/

Shark Week Drinking Game:

http://whenissharkweek.com/shark-week-drinking-game/ (Drink responsibly.)

Comment

What We Think About the IHOb/IHOp Marketing Stunt

Comment

What We Think About the IHOb/IHOp Marketing Stunt

ihopvs ihob.png

Written by: Kate Jacobsen

In honor of IHOP’s 60th anniversary we thought we would reflect their past months events. About a month ago, IHOP, International House of Pancakes, disclosed to the public the company’s name would change to IHOb, International House of Burgers. A little over a week ago IHOP announced that IHOb was a marketing stunt and not actually a company name change. Here at Grova, we are contemplating whether or not this is, in fact, true. We went back and forth between whether this was a genius marketing move or a major marketing mistake.

 

Why this is a genius marketing move?

On one hand, we recognized this announcement as an epic marketing stunt that gained IHOP a lot of publicity and their name trending all over social media and traditional media. In short, EVERYONE talked about it, including competitors. Another upside is that breaking this news to the public reminded people IHOP is more than a pancake house, but it did bring forth some consequences.  

 

Why this is a marketing mistake?

Although IHOP reached a lot of Americans with this sudden company news, the effect was not all for the better of the brand. We recognized the idea behind this name change as a way for IHOP to promote the variety of food they offer, but we also realize that the outrage from this could be because it prompted a loss of identity for IHOP. Their company has such a clear, established brand as the house of pancakes, which already brings a high volume of people into their restaurants, so the introduction of a new identity for IHOP simply confused the public. Not only was this marketing move ineffective in creating a new face for IHOP, it has also been reported that a week after the announcement there were no increase in sales or foot traffic, a huge hindrance for IHOb’s potential.  

 

What We Think.

They can say that this is a marketing stunt all they want, but we truly believe it was not. Why? The original intent was to change IHOP’s name to IHOb, but when IHOP found that there was zero increase in sales and the rising numbers in negative feedback, they decided to declare this as marketing stunt. Before the announcement that this was a stunt, they spent time and money producing multiple advertisements for radio and TV promoting IHOb and their burgers. We wonder if it was intended to be a marketing stunt from the beginning (like they claim), why did they take so long to announce this was a stunt? Furthermore, why did they not stick to a more comical and causal platform like social media to broadcast this joke and save valuable resources?

Today while driving to work, I heard IHOP’s “60th anniversary 60 cent pancake” radio ad. Shouldn’t this ad be all about the anniversary? Instead, their marketing team used valuable time to reassure the public that the company is IHOP with a “P,” not a “B,” because the “B was just a stunt.” This is suspicious because now IHOP has to spend more resources and money undoing the name confusion. Listen to the commercial yourself.

What we know for sure is that IHOP still stacks on top of the breakfast world, but the intent of IHOb continues to flip in the minds of their consumers.

Comment