Your content marketing works to build an audience and spread awareness while creating a credible and reliable reputation for your business. So if you’re worried that your content is getting lost or you’re not sure where to start, we’ve got these 5 tips to build your business’s content marketing.
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Written by: Kate Jacobsen
It is only fair to take a second and acknowledge Discovery Channel’s success for producing 27 years of the longest-running cable TV programming event ever, Shark Week, and of course, the best cable TV programming event ever. Shark Week airs today, jumping into the week with its “Alien Sharks: Greatest Hits” Special.
Although we cannot deny that simply watching these wild, intelligent fish on TV is already satisfying, we want to take things to the next level, as we always do at Grova, and fill your tank with satisfaction this Shark Week. We have found trivia and quizzes to sharpen your shark knowledge and submerge you deeper into the Shark Week spirit. We also found this hilarious drinking game, so grab some cold ones and keep the spirit high this week. Check out our recommended list below:
Test your Shark IQ:
Your Shark Personality Quiz:
Shark Week Drinking Game:
http://whenissharkweek.com/shark-week-drinking-game/ (Drink responsibly.)
Written by: Kate Jacobsen
In honor of IHOP’s 60th anniversary we thought we would reflect their past months events. About a month ago, IHOP, International House of Pancakes, disclosed to the public the company’s name would change to IHOb, International House of Burgers. A little over a week ago IHOP announced that IHOb was a marketing stunt and not actually a company name change. Here at Grova, we are contemplating whether or not this is, in fact, true. We went back and forth between whether this was a genius marketing move or a major marketing mistake.
Why this is a genius marketing move?
On one hand, we recognized this announcement as an epic marketing stunt that gained IHOP a lot of publicity and their name trending all over social media and traditional media. In short, EVERYONE talked about it, including competitors. Another upside is that breaking this news to the public reminded people IHOP is more than a pancake house, but it did bring forth some consequences.
Why this is a marketing mistake?
Although IHOP reached a lot of Americans with this sudden company news, the effect was not all for the better of the brand. We recognized the idea behind this name change as a way for IHOP to promote the variety of food they offer, but we also realize that the outrage from this could be because it prompted a loss of identity for IHOP. Their company has such a clear, established brand as the house of pancakes, which already brings a high volume of people into their restaurants, so the introduction of a new identity for IHOP simply confused the public. Not only was this marketing move ineffective in creating a new face for IHOP, it has also been reported that a week after the announcement there were no increase in sales or foot traffic, a huge hindrance for IHOb’s potential.
What We Think.
They can say that this is a marketing stunt all they want, but we truly believe it was not. Why? The original intent was to change IHOP’s name to IHOb, but when IHOP found that there was zero increase in sales and the rising numbers in negative feedback, they decided to declare this as marketing stunt. Before the announcement that this was a stunt, they spent time and money producing multiple advertisements for radio and TV promoting IHOb and their burgers. We wonder if it was intended to be a marketing stunt from the beginning (like they claim), why did they take so long to announce this was a stunt? Furthermore, why did they not stick to a more comical and causal platform like social media to broadcast this joke and save valuable resources?
Today while driving to work, I heard IHOP’s “60th anniversary 60 cent pancake” radio ad. Shouldn’t this ad be all about the anniversary? Instead, their marketing team used valuable time to reassure the public that the company is IHOP with a “P,” not a “B,” because the “B was just a stunt.” This is suspicious because now IHOP has to spend more resources and money undoing the name confusion. Listen to the commercial yourself.
What we know for sure is that IHOP still stacks on top of the breakfast world, but the intent of IHOb continues to flip in the minds of their consumers.
Written By: Kate Jacobsen
1. Having a Poorly Designed Logo
Often times, the problem with logos is they are hastily designed by business owners because of their want to hurry up and get their brand out to the public. However, rapidly firing out a poorly designed logo hurts your business because you did not take the appropriate time to research the brand and how it may react with your target market.
Typically, as a business owner, you want to create a logo that appeals to your taste, using colors, fonts, et cetera, that you prefer. However it is essential to understand that your design style is not the same as your consumers and not necessarily what is best for your business. A solution to this common mistake is working with a creative agency who can help you formulate ideas and styles that best suit your target audience, while elevating your business amongst your competitors.
2. Not investing in SEO
It is highly beneficial to your company to invest in Search Engine Optimization (SEO), because it brings a lot of value to your company and increases your company’s awareness.
People depend on SEO everyday. For example, consumers use search engines, such as Google, to find the exact product or service they are looking for. SEO’s load of information finds your consumer the best result to their search. The result stems from the keywords consumers enter into a search engine. In order for your business to appear as the first result, your website must have keywords that pertain most commonly to your product or service, so that it has a higher chance of matching with the search engine’s stored keywords.
Your website should also be consistent in providing new, fresh content, as SEO ranks current content higher up on search results than old, dated content.
3. Ignoring Social Media
Whether it be Facebook, Instagram, Twitter, et cetera, having your business present on social media is advantageous for your company’s overall success. As we progress in such a heavily digitalized world, consumers are more present as ever on social media. So having accounts for your business is key to keeping your business relevant and recognizable to current consumers, as well as easily accessible to potential new consumers. By using social media, your business takes advantage of a medium that is effective in reaching a lot of individuals very quickly. Social media contributes significantly to establishing your brand’s voice and goals as a business. Being able to post content that expresses your brand is effective to building brand loyalty with your consumers. But, what is most remarkable about social media’s affect on your company, is its ability to interact with other users and other businesses, increasing the networking of your company and greatly contributing to the idea of getting your business’ name out there.