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GiavonaDesign

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Judges Comments

I've very excited because a few days ago I received the judges' comments from the National IMCA Awards. It's so exciting to read the reviews! It's a great benefit to receive valuable feedback from a panel of judges who are experts in my industry. It's a great resource to find out where you stand amongst your peers and how you can improve.

I originally entered four categories, but only placed in two. The four categories are:

  1. Marketing, Electronic or Interactive Communications.
  2. Public Relations, Total Campaign
  3. Sales/Marketing/Branding Total Campaign less than $50K
  4. External Corporate Audio/Visual Communications

Now, I can't take all the credit for myself because my boss and I do work very closely together. We tend to brainstorm the messaging together, but our individual responsibilities can be divided as: she does the writing and I do the visuals. I must say I think we are an awesome team!

The judges comments are below. Please feel free to click on the image to make it larger.

Thanks!


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How often should you post to Facebook?

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How often should you post to Facebook?

What should I post?

When it comes to Facebook you want to post quality content that will keep your audience interested and engaged. This will allow you to create opportunities for sales, awareness, and help your posts show up in the news feed. Also, you want to encourage your fans to take action. Get them to Like, comment on, or share your content. Remember to keep it simple, don’t be afraid to have a little fun, and please only post information that is relevant to your audience.

How often should I post?

When you post too frequently, users’ news feeds become cluttered with posts. As a result, your fans can “unlike” the page because content is too frequent and they lose interest; or your fans can block your posts from reaching their walls, causing them to miss important information. The bottom line is you don’t want them to think your posts are annoying! 

So, here comes the magic question: How often should we post to Facebook? Unfortunately, there is no magic number that works for everyone. This number varies depending on audience and intended message. You should want to engage your audience and to do this you need to post frequently. But I ask again: What is the happy medium?! According to Socialbakers the top brands tend to post once per day. On the other hand, Groundwire’s John Stahl suggests posting three to five times a week. Bottom line is, you have to do your research. Figure out when you get the most interaction with your fans while keeping your fan base intact.

On the upside, here are some basic guidelines to keep in mind while you figure out what works best for you and your audience.

  • At the very least, post once a day.
  • Ideally, try to post three times a day: once in the morning, afternoon, and evening.
  • The best times to post to Facebook are between 1-4 in the afternoon. So, use this time period to post the most important content you wish to share.

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Cool Infographics!

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Cool Infographics!

I have to admit I am always intrigued by infographics. It’s disappointing at times because my clients don’t ask for them too often. On the upside, there’s this one site I can’t get enough of and I thought I would share: check out http://www.coolinfographics.com/. Did I mention this website posts jobs as well! Enjoy.

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My challenge at times

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I’m really excited today, not only because it’s a Friday, but because I get to attend this event tomorrow called Market Days. I’m still new to the Florida area, and still getting used to this southern culture. What I find the hardest is the lack of artistic inspiration. I know what you’re thinking. You can find inspiration no matter where you live. Although, this is true I would like to respectfully disagree. Why, you ask? It’s because I find my inspiration from the theater life, concerts on the streets, high-fashion, and being surrounded by numerous creative communities. I have yet to find those things continuously surrounding me here in northern Florida. Don’t get me wrong, the people are nice, the surroundings are beautiful and green, but they only set aside one day out of the month to embrace the artistic realms! What is this? It’s called “First Friday.” You don’t need to know anymore information.

Up north every day was an opportunity to explore and challenge the funky and crazed artistic minds. There’s workshops, galleries, gatherings, seminars, and my favorite the artists of the streets. It’s hard for me to grow or get inspired without constantly being challenged creatively with the people that surround me. It’s up to me to push myself (which is not a problem), but sometimes you want some competition!

My downfall is that I cannot find the creative community here. Well, the community I’m used to anyway. So, I must turn to the internet. Although this has saved me from falling into a creative black hole, it’s still not  the same as leaving lunch to go visit a friend on Washington Square Park, and have it turn into a performance, which then leads my blood to pump, and feel alive. My excitement would then get carried into my work and so on. You can only find so much inspiration in the URL’s I’m force to dabble in. So, how can I change all this instead of sitting here and complaining about my fear of entering the creative black hole? I find events like Market Days and hope, no I pray, they will lift my creative spirits out of its tired funk. So, Market Days…I have high hopes for you! Maybe I will find some cool Christmas gifts!

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Poster designs used as a venting tool....

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Poster designs used as a venting tool....

I have to say I'm a little jealous I didn't think of this idea. The Irish creative community got together and decided to put a little spin on "frustrating" client feedback. Instead of letting the comments boil into creative frustration, creators used the feedback as inspiration for posters that were later sold for a fundraiser. Check them at Sharp Suits

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Purple underwear!

I love how there are so many ways to use typography! I also love the way any good use of type can get my happy senses going.

This part of the movie was executed pretty well; and a lot of people don't realize that the context is just as important as the concept. If the author had chosen a different section of the film, the outcome may not have worked.

It's short, it's clean, and it has some humor. Thumbs up (in my book anyway)! I love the purple underwear.
 

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We all suck...and it's okay!

Have you ever been stuck in a rut? Feel like your work is just not good enough? Okay, well I already know the answer to that question...of course you have. Well, the good news is I found something that can make you feel good about your what feels like the never ending can't get over it "RUT." 

This article on Lifehacker  says "give yourself permission to suck." The author writes that in order to be good at something, you must suck first. So like I said, it's okay to suck because at one point or another we all do. I don't know about you, but I feel better about having days where I just feel underwhelmed with my work, especially because I know "suckiness" will eventually lead to greatness! 

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