Shark Week’s Jaw-dropping Number of Partnerships

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Shark Week’s Jaw-dropping Number of Partnerships

Written by: Kate Jacobsen

We’ve all heard of Shark week! It is a marketing frenzy that made history this year by tripling its number of partnerships since last year. In 2017 Shark Week partnered with nine different brands and this year their number of partnerships reached an all time record with 26 sponsors, one of the most notable being Walmart. This 30th year celebration of Shark Week was an advertising extravaganza to say the least!

Amongst the 26 partnerships, Vineyard Vines and Build-A-Bear Workshop are the most recognizable brands that went all out for Shark Week’s celebration, going as far as producing themed collections of their products. Build-A-Bear Workshop created two different products, Make-Your-Own Great White plush and a Make-Your-Own Hammerhead plush, both being a huge success at targeting the wide age range of shark lovers. Vineyard Vines made a new collection of gear, including a cool T-Shirt that featured Shark Week’s branding.  Swedish fish was also a huge contribution to Shark Week advertising, making their own advertisement, co-branded packaging and a fun app game called Swedish fish CHOMPED.

It doesn’t stop there though! SouthWest Airlines returned for another exciting year of partnering with Shark Week, making their own Shark Week fleet of five aircrafts, each having exterior artwork of different species of sharks on them and  Shark Week content onboard. Other partners included Tinder and Pledgeling that got Shark Week swimming through the marketing world. Princess Cruises teamed up with Shark Week this year in Discovery’s at SEA Program and was a huge partner, hosting themed festivities and promotions on seven different ships during their summer cruises.

There is no doubt that Shark Week goes above and beyond the surface of advertising. We can’t help but recognize that Shark Week is not just one week full of all things sharks, but also a huge marketing campaign that brands love to feed off of because it generates millions of dollars in sales. We can’t wait to see what Shark Week 2019 entails!

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Calling all Shark Week Lovers

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Calling all Shark Week Lovers

Written by: Kate Jacobsen

It is only fair to take a second and acknowledge Discovery Channel’s success for producing 27 years of the longest-running cable TV programming event ever, Shark Week, and of course, the best cable TV programming event ever. Shark Week airs today, jumping into the week with its “Alien Sharks: Greatest Hits” Special.

Although we cannot deny that simply watching these wild, intelligent fish on TV is already satisfying, we want to take things to the next level, as we always do at Grova, and fill your tank with satisfaction this Shark Week. We have found trivia and quizzes to sharpen your shark knowledge and submerge you deeper into the Shark Week spirit. We also found this hilarious drinking game, so grab some cold ones and keep the spirit high this week. Check out our recommended list below:

Shark Trivia Quiz: https://www.usnews.com/news/articles/2015/07/02/us-news-quiz-10-questions-to-prep-you-for-shark-week

Test your Shark IQ:

https://sharkopedia.discovery.com/shark-quizzes/

Your Shark Personality Quiz:

http://www.discovery.com/tv-shows/shark-week/games-and-more/shark-personality-quiz/

Shark Week Drinking Game:

http://whenissharkweek.com/shark-week-drinking-game/ (Drink responsibly.)

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What We Think About the IHOb/IHOp Marketing Stunt

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What We Think About the IHOb/IHOp Marketing Stunt

ihopvs ihob.png

Written by: Kate Jacobsen

In honor of IHOP’s 60th anniversary we thought we would reflect their past months events. About a month ago, IHOP, International House of Pancakes, disclosed to the public the company’s name would change to IHOb, International House of Burgers. A little over a week ago IHOP announced that IHOb was a marketing stunt and not actually a company name change. Here at Grova, we are contemplating whether or not this is, in fact, true. We went back and forth between whether this was a genius marketing move or a major marketing mistake.

 

Why this is a genius marketing move?

On one hand, we recognized this announcement as an epic marketing stunt that gained IHOP a lot of publicity and their name trending all over social media and traditional media. In short, EVERYONE talked about it, including competitors. Another upside is that breaking this news to the public reminded people IHOP is more than a pancake house, but it did bring forth some consequences.  

 

Why this is a marketing mistake?

Although IHOP reached a lot of Americans with this sudden company news, the effect was not all for the better of the brand. We recognized the idea behind this name change as a way for IHOP to promote the variety of food they offer, but we also realize that the outrage from this could be because it prompted a loss of identity for IHOP. Their company has such a clear, established brand as the house of pancakes, which already brings a high volume of people into their restaurants, so the introduction of a new identity for IHOP simply confused the public. Not only was this marketing move ineffective in creating a new face for IHOP, it has also been reported that a week after the announcement there were no increase in sales or foot traffic, a huge hindrance for IHOb’s potential.  

 

What We Think.

They can say that this is a marketing stunt all they want, but we truly believe it was not. Why? The original intent was to change IHOP’s name to IHOb, but when IHOP found that there was zero increase in sales and the rising numbers in negative feedback, they decided to declare this as marketing stunt. Before the announcement that this was a stunt, they spent time and money producing multiple advertisements for radio and TV promoting IHOb and their burgers. We wonder if it was intended to be a marketing stunt from the beginning (like they claim), why did they take so long to announce this was a stunt? Furthermore, why did they not stick to a more comical and causal platform like social media to broadcast this joke and save valuable resources?

Today while driving to work, I heard IHOP’s “60th anniversary 60 cent pancake” radio ad. Shouldn’t this ad be all about the anniversary? Instead, their marketing team used valuable time to reassure the public that the company is IHOP with a “P,” not a “B,” because the “B was just a stunt.” This is suspicious because now IHOP has to spend more resources and money undoing the name confusion. Listen to the commercial yourself.

What we know for sure is that IHOP still stacks on top of the breakfast world, but the intent of IHOb continues to flip in the minds of their consumers.

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Grova's Open House and Celebration!

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Grova's Open House and Celebration!

Written by:  Kate Jacobsen

 Ribbon cutting performed by the Tallahassee Chamber of Commerce.

Ribbon cutting performed by the Tallahassee Chamber of Commerce.

On May 24th, 2018 we hosted our open house. After the ribbon cutting ceremony with the Tallahassee Chamber of Commerce, we opened our new home to clients, vendors, friends and family to honor their dedication and support to Grova’s growth!

We were fortunate to have one of our clients, Pineappétit, a prospering catering company and upcoming food truck business, cater our event!

No doubt our clients and friends left Grova full and, per usual, happy.

We were excited our Grova swag was a big hit!

We want to say thank you, to all of you, who have allowed us to contribute to your professional success and in return who have helped us grow into our fullest, unique self!

 

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Summer Graphic Design Intern

Want to go on a creative adventure? Then you are the person we are looking for. So...apply today.

GENERAL DESCRIPTION:

The candidate will have a passion for design and marketing/advertising. This person must be a self-starter, team-oriented, have a yearning to learn, and excel at multi-tasking a variety of projects.

This position will run throughout the summer, with an opportunity to extend the internship if preferred. Time period and schedule is flexible.

JOB RESPONSIBILITIES:

  • Working with the Creative Director to design print and digital materials, such as, promotional web graphics, flyers, banners, posters, invitations, logos, and other materials as needed
  • Prepare images and content to coincide with social media and blog posts
  • Photo manipulation, photocomposition, illustration, & presentation layout 
  • Assist with design updates
  • Other projects/duties as assigned

CANDIDATE REQUIREMENTS:

  • Proficient in Adobe software (Illustrator, InDesign, Photoshop)
  • Fearless attitude towards technology and a willingness to learn
  • Ability to work quickly and handle multiple projects at once while maintaining organization and deadlines
  • Collaborative with a self-starting team spirit
  • Maintain a familiarity with digital trends and other relevant media  
  • Ability to receive design feedback and direction fluidly, but be able to voice your opinion on style and aesthetic
  • Attention to detail is a must
  • Web design experience is a plus
  • Working knowledge of Facebook, Twitter, Instagram, and Google+ is a plus

This is a paid, part-time, and on-site internship. 

Candidate must have own laptop, but Adobe software can be provided.

To apply: send portfolio and resume to info@grovacreative.com.

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Grova Awarded Gold at the 2018 ADDYs

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Grova Awarded Gold at the 2018 ADDYs

We are thrilled to announce that we have been recognized with a Gold Award at the 2018 Tallahassee American Advertising Awards, also known as the ADDYs!

In addition to our Gold Award, we have also been honored with two Silver Awards.

With 250 entries entered this year into the local competition, only 80 winners were announced and Grova walked away with three!

Winning work from Grova was recognized across several categories including printed brochure, brand campaign, and stationary.

“We’re overjoyed that the work we’ve been doing for Radiology Associates of Tallahassee and The Florida Jazz and Blues Festival has been recognized! Even more importantly, we know the work is making a difference in our Tallahassee marketplace!”

"It is a huge honor to continue to be recognized for our creative and design talent." Giavona “G” Williams, owner of Grova, states. “The winning entries will be forwarded to the next level, and we can’t wait to see if we get more gold and silvers then!"


About the American Advertising Awards:

Sponsored by the American Advertising Federation, the American Advertising Awards, also known as the ADDY Awards, honor excellence in advertising and cultivate the highest creative standards in the industry. It is the largest creative awards competition in the advertising industry, attracting over 40,000 entries combined every year. This competition is a three-tier national competition, and submitting locally to AAF Tallahassee is the first step. If you win locally, you will move on to the second tier, Districts. District ADDY winners are then forwarded to the third tier, the national stage. Because this is the only three-tiered competition in Advertising, an ADDY® is widely renowned as the most difficult advertising award to earn.

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INTERNATIONAL DAVEY AWARDS ANNOUNCES GROVA AS GOLD AND SILVER WINNER

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INTERNATIONAL DAVEY AWARDS ANNOUNCES GROVA AS GOLD AND SILVER WINNER

The winners of the 13th Annual Davey Awards have been announced by the Academy of Interactive and Visual Arts, and Grova Creative has been revealed as a Gold and Silver Award winner!

With nearly 4,000 entries from across the U.S. and around the world, the Davey Awards honors the finest creative work from the best small agencies, firms, and companies worldwide. This award show is judged and overseen by the Academy of Interactive and Visual Arts (AIVA)—a member organization of leading professionals from various advertising disciplines with current membership representing the “Who’s Who” of acclaimed media and advertising firms including Condé Nast, Disney, Microsoft, MTV, GE, and many more.

“2017 has been an exciting year for Grova! We are very honored to be recognized at an International level. We couldn’t have done it without the trust and support from our clients. Huge shout out to them!” Owner of Grova Creative Giavona “G” Williams said.

The firm received a Gold in the Design & Print Collateral category for its work with Radiology Associates of Tallahassee, and a Silver in the Logo category for TSpark Enterprises.


 Women's Imaging of Radiology Associates of Tallahassee 3D Mammogram Brochure

Women's Imaging of Radiology Associates of Tallahassee 3D Mammogram Brochure

 TSpark Enterprises Logo

TSpark Enterprises Logo

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Last Minute Halloween Costumes…Fast and Fun!

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Last Minute Halloween Costumes…Fast and Fun!

Happy Halloween…or as we like to say around here “Grovaween!”

So, you decided to go out last minute with your kids, and the stores are sold out of costumes? Or you decided to go to the Halloween party last minute and you don't have a costume? Don’t worry we got you covered. Picking a costume doesn't have to be stressful or expensive. Here are some great last-minute Halloween costume ideas that won't break the bank.

 

1. Stick Figure

Grab a white long-sleeved shirt and white pants. Using black electrical tape or duct tape, make one line down each arm and leg, connecting them to a single line down the torso so it looks like a stick figure. You could even grab a plain paper plate, cut eye holes, and draw a smiley face or an emoji style face if you want to have a mask. This is a quick, easy, and pretty much free costume that's sure to get lots of laughs.


2. Minion

Wear a yellow sweatshirt or t-shirt with a pair of overalls. If you have an old pair of sunglasses lying around, pop the lenses out and wrap the frames with tin foil to mimic the minion goggles. Bonus points for carrying a banana around with you and speaking in Minionese.


3. Identity Thief

This one is super simple. You'll just need a marker and a bunch of "Hello my name is..." labels. Write a random name on each label and stick them all over yourself. Just don't try to steal anyone's credit card info or social security number unless you fancy a night in the slammer.


4. Crazy Cat Lady

Throw on some sweats or pajamas and a comfy robe. Toss your hair in some rollers or an old-fashioned scarf. Grab some stuffed animal kitty cats, and you are ready for a night of feline fun. Don't be surprised if cats try to follow you home.


5. Cat

This classic can be fun on its own or with a group of friends and one person dressed like the crazy cat lady. All you need are some kitty ears and eyeliner. Draw on some whiskers, and you'll look purrrrrrfect.


6. Chick Magnet

For this look grab a bunch of Barbie dolls and attach them to your clothing. Or you could get literal and use baby chick toy and an actual magnet. Either way, this costume is full of fun and pun.


7. Let Your Makeup Be the Costume

If you've got a talent for putting on your face, just put your best face forward. You could choose to apply your makeup like a sparkling mermaid by selecting dreamy greens and seaworthy blues. Grab some fishnet material stockings, put them on over your head, so they cover your face, then use a makeup sponge or your fingers to apply eyeshadow over it on your temples, forehead, and cheekbones so that you create a fish scale-like pattern. Cream eyeshadows work ideally for this purpose. A cool way to apply the shadow is by doing an ombre effect, with the colors fading from darker to lighter within the same hue. After you finish and carefully pull the fishnet material away, and it will look like you are a siren from the deep blue sea. Just don't be upset if a sea witch tries to steal your voice.


8. Raining Men

This feisty look is easy to pull off if you have an umbrella, rain boots, and a magazine handy. Cut out some pics of famous men- Ryan Gosling is always a lovely choice. Hang the pictures from the umbrella using thread or dental floss. Dress like it's pouring outside and voila! It's raining men.

 

No matter what you dress as, have a great time with your costume and be safe. After all, Halloween comes but once a year, so get dressed up and enjoy this Spooktacular night of fun for all ages.

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