INTERNATIONAL DAVEY AWARDS ANNOUNCES GROVA AS GOLD AND SILVER WINNER

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INTERNATIONAL DAVEY AWARDS ANNOUNCES GROVA AS GOLD AND SILVER WINNER

The winners of the 13th Annual Davey Awards have been announced by the Academy of Interactive and Visual Arts, and Grova Creative has been revealed as a Gold and Silver Award winner!

With nearly 4,000 entries from across the U.S. and around the world, the Davey Awards honors the finest creative work from the best small agencies, firms, and companies worldwide. This award show is judged and overseen by the Academy of Interactive and Visual Arts (AIVA)—a member organization of leading professionals from various advertising disciplines with current membership representing the “Who’s Who” of acclaimed media and advertising firms including Condé Nast, Disney, Microsoft, MTV, GE, and many more.

“2017 has been an exciting year for Grova! We are very honored to be recognized at an International level. We couldn’t have done it without the trust and support from our clients. Huge shout out to them!” Owner of Grova Creative Giavona “G” Williams said.

The firm received a Gold in the Design & Print Collateral category for its work with Radiology Associates of Tallahassee, and a Silver in the Logo category for TSpark Enterprises.


Women's Imaging of Radiology Associates of Tallahassee 3D Mammogram Brochure

Women's Imaging of Radiology Associates of Tallahassee 3D Mammogram Brochure

TSpark Enterprises Logo

TSpark Enterprises Logo

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Last Minute Halloween Costumes…Fast and Fun!

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Last Minute Halloween Costumes…Fast and Fun!

Happy Halloween…or as we like to say around here “Grovaween!”

So, you decided to go out last minute with your kids, and the stores are sold out of costumes? Or you decided to go to the Halloween party last minute and you don't have a costume? Don’t worry we got you covered. Picking a costume doesn't have to be stressful or expensive. Here are some great last-minute Halloween costume ideas that won't break the bank.

 

1. Stick Figure

Grab a white long-sleeved shirt and white pants. Using black electrical tape or duct tape, make one line down each arm and leg, connecting them to a single line down the torso so it looks like a stick figure. You could even grab a plain paper plate, cut eye holes, and draw a smiley face or an emoji style face if you want to have a mask. This is a quick, easy, and pretty much free costume that's sure to get lots of laughs.


2. Minion

Wear a yellow sweatshirt or t-shirt with a pair of overalls. If you have an old pair of sunglasses lying around, pop the lenses out and wrap the frames with tin foil to mimic the minion goggles. Bonus points for carrying a banana around with you and speaking in Minionese.


3. Identity Thief

This one is super simple. You'll just need a marker and a bunch of "Hello my name is..." labels. Write a random name on each label and stick them all over yourself. Just don't try to steal anyone's credit card info or social security number unless you fancy a night in the slammer.


4. Crazy Cat Lady

Throw on some sweats or pajamas and a comfy robe. Toss your hair in some rollers or an old-fashioned scarf. Grab some stuffed animal kitty cats, and you are ready for a night of feline fun. Don't be surprised if cats try to follow you home.


5. Cat

This classic can be fun on its own or with a group of friends and one person dressed like the crazy cat lady. All you need are some kitty ears and eyeliner. Draw on some whiskers, and you'll look purrrrrrfect.


6. Chick Magnet

For this look grab a bunch of Barbie dolls and attach them to your clothing. Or you could get literal and use baby chick toy and an actual magnet. Either way, this costume is full of fun and pun.


7. Let Your Makeup Be the Costume

If you've got a talent for putting on your face, just put your best face forward. You could choose to apply your makeup like a sparkling mermaid by selecting dreamy greens and seaworthy blues. Grab some fishnet material stockings, put them on over your head, so they cover your face, then use a makeup sponge or your fingers to apply eyeshadow over it on your temples, forehead, and cheekbones so that you create a fish scale-like pattern. Cream eyeshadows work ideally for this purpose. A cool way to apply the shadow is by doing an ombre effect, with the colors fading from darker to lighter within the same hue. After you finish and carefully pull the fishnet material away, and it will look like you are a siren from the deep blue sea. Just don't be upset if a sea witch tries to steal your voice.


8. Raining Men

This feisty look is easy to pull off if you have an umbrella, rain boots, and a magazine handy. Cut out some pics of famous men- Ryan Gosling is always a lovely choice. Hang the pictures from the umbrella using thread or dental floss. Dress like it's pouring outside and voila! It's raining men.

 

No matter what you dress as, have a great time with your costume and be safe. After all, Halloween comes but once a year, so get dressed up and enjoy this Spooktacular night of fun for all ages.

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We are hiring: Graphic Design Intern

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We are hiring: Graphic Design Intern

Want to go on a creative adventure? Then you are the person we are looking for. So...apply today.

GENERAL DESCRIPTION:

The candidate will have a passion for design and marketing/advertising. This person must be a self-starter, team-oriented, have a yearning to learn, and excel at multi-tasking a variety of projects.

This position will run from August/September to early December. Time period and schedule is flexible.

JOB RESPONSIBILITIES:

  • Working with the Creative Director to design print and digital materials, such as, promotional web graphics, flyers, banners, posters, invitations, logos, and other materials as needed
  • Prepare images and content to coincide with social media and blog posts
  • Photo manipulation, photocomposition, illustration, & presentation layout 
  • Assist with design updates
  • Other projects/duties as assigned

CANDIDATE REQUIREMENTS:

  • Strong working knowledge of Facebook, Twitter, Instagram, and Google+
  • Proficient in Adobe software (Illustrator, InDesign, Photoshop)
  • Fearless attitude towards technology and a willingness to learn
  • Ability to work quickly and handle multiple projects at once while maintaining organization and deadlines
  • Collaborative with a self-starting team spirit
  • Maintain a familiarity with digital trends and other relevant media  
  • Ability to receive design feedback and direction fluidly, but be able to voice your opinion on style and aesthetic
  • Attention to detail is a must
  • Web design experience is a plus

This is a part-time, on site, unpaid internship in return for college class credit.

Candidate must have own laptop, but Adobe software can be provided.

To apply: send portfolio and resume to info@grovacreative.com.

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GiavonaDesign wins ADDYs for client projects and self-promotional work

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GiavonaDesign wins ADDYs for client projects and self-promotional work

GiavonaDesign, LLC, an award-winning design boutique based in Tallahassee, FL recently took home four Silver ADDY® Awards from the Tallahassee American Advertising Awards put on by the American Advertising Federation, Tallahassee Chapter.

Submissions honored with Silver include:

Client: Florida Jazz and Blues Festival Submission: Festival Integrated Advertising Campaign

Client: Florida Jazz and Blues Festival

Submission: Festival Integrated Advertising Campaign


Client: Florida A&M University Submission: FAMU Women History Month Integrated Branded Content Campaign

Client: Florida A&M University

Submission: FAMU Women History Month Integrated Branded Content Campaign


Self-Promo piece for GiavonaDesign, LLC Submission: GoalScorin’ Poster

Self-Promo piece for GiavonaDesign, LLC

Submission: GoalScorin’ Poster


Self-Promo piece for GiavonaDesign, LLC Submission: Motivatin’ Design Integrated Campaign

Self-Promo piece for GiavonaDesign, LLC

Submission: Motivatin’ Design Integrated Campaign

The awards were presented on Saturday, February 25, during the 2017 “Voyage to India” Gala held at the FSU Alumni Center. As the top ranking Silvers in their category, the Florida Jazz and Blues Campaign and the FAMU Women History Month Campaign will automatically advance to compete in the District ADDY® Competition.

With over 40,000 entries annually, the ADDY® Awards are the world’s largest and arguably toughest three-tier advertising competition. The ADDY® Awards represent the true spirit of creative excellence by recognizing all forms of advertising from all types of media from all over the United States, Puerto Rico, and the Bahamas. It is the only creative awards program administered by the advertising industry for the industry, and is put on by the not-for-profit association, the American Advertising Federation. 

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International Davey Awards announces GiavonaDesign as a Winner

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International Davey Awards announces GiavonaDesign as a Winner

With nearly 4,000 entries from across the U.S. and around the world, the Davey Awards honors the finest creative work from the best small agencies, firms, and companies worldwide. We are honored and beyond proud to receive two Silver Awards for our design work this year!

The first silver is awarded to our "Slamdunkin Design Poster" we created for giveaways at trade shows, and the second is for our "Lollipop Campaign." 

About The Davey Awards: 
The Davey Awards exclusively honor the “Davids” of creativity, the finest small agencies, firms and companies worldwide. David defeated the giant Goliath with a big idea and a little rock - the sort of thing small agencies do each year. The annual International Davey Awards honors the achievements of the "Creative Davids", who derive their strength from big ideas rather than big budgets. The Davey Awards is the leading awards competition specifically for smaller agencies as they compete with their peers to win the recognition they deserve.

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6 Holiday Marketing Tips All Businesses Should Know

As much as we would like to, you can't just toss out a marketing campaign during the holidays and watch the money roll in. Like anything else in business, it requires a specific approach. Here are six marketing tips to help your business marekting plan engage your customers in such a way that it inspires a buying spree.

 

1.    Focus on the Right Emotions

Each holiday has a different theme. Christmas is home, hearth, and generosity, for example. Valentine's Day is about romantic relationships and love in general. These themes and topics inspire different emotions, and all successful holiday marketing campaigns tap into these emotions. Connecting with your audience on a rational level is important, but to push them into making a decision you must touch them emotionally.

If you're having trouble figuring which themes to go after, talk to people. Ask them what they feel about specific holidays and what they do. You may even learn something new about it, which can lead to more creative and powerful campaigns.

 

2.    Use the Internet

Black Friday is one of the most chaotic days in America, and for good reasons. There are deals there that you cannot find at any other time. What most small businesses forget is that many opt out of the chaos and physical beating that can come from Black Friday by shopping online.

Online deals make creative campaigns possible. Countdowns and games are all possible. These not only increase your reach and conversions, it engages people on levels that may not be possible if done out of the blue. Send out emails announcing upcoming contests and events, and makes sure those events are in theme with the holiday.

 

3.    Make Company Staff Part of the Plan

Celebrity endorsements are powerful, but they can come with a stigma. When trying to speak to the market's emotions, celebrities don’t always work quite as well. Many customers view them with a wary eye. Fortunately, there's a workaround. You won't even need to hire anyone new because you're bringing company employees into it.

Have staff participate and help spread word and awareness of the campaign, or have them participate in commercials. Putting more human faces on the camera and having your employees talk to their peers through social media makes the event more honest and thus more engaging. This is simply the more efficient and effective solution.

 

4.    Make It Consistent

Multichannel marketing/advertising isn't special. It's in fact expected. What is special is the effort to make the experience consistent, no matter where your customers view it. It goes beyond using the right colors and putting out branded materials. How your deals are presented and what deals are available should be recognizable, fair, and consistent, no matter where the customer sees them.

Deals and offers should be as consistent as possible across all channels. It can be tempting to offer varying deals across the different channels to get customers to visit all of them, but that runs the very real risk of alienating them instead. Of course, there are exceptions such as deals that are only available or applicable online, so make sure your staff knows which offers apply to which channels.

 

5.    Make Campaigns Easy to Share

You can't intentionally make something go viral. You can create something with the intent of it spreading like wildfire, but that's largely up to the audience. What you can do is increase the odds of that happening by making it easy to share. This is important, as many people use word of mouth to help them make purchasing decisions.

There are a number of ways you can make content easier to share. Sometimes, it's as simple as adding sharing links to your content. One click and the share goes out to the world. You should also make sure your headlines fit into as many social networking sites as possible. Facebook, for example, likes headlines that are 40 or less characters.

 

6.    Let Customers Become Part of the Campaign

One of the latest developments established by millennials is the idea that it's less about the product and more about being seen with it. Advertisers have had to adjust to this way of thinking and have found that letting people become part of the marketing campaign often leads to high conversion rates. How you do that will depend on the nature of your campaign.

For example, a Christmas campaign might involve an app that lets customers put their pictures into special Christmas cards that come with a special offer. Let your customers get involved. Think about what they would find fun and give it to them.

There's no better time than the holidays to build emotional bonds. Smart marketers won't let these opportunities slide. Learn about the holidays and make them a part of your company's future?

 

Looking for more advertising advice this holiday season? We can help! Sign up for your free 30 minute consultation. 

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Is Your Logo Trendy?

Every organization has a different set of tastes, and every brand project requires a different style, and has different uses. These days, brands are not only found via print channels, but are also more commonly found in the digital era via social media channels. It’s important to know which styles work for both digital and print networks while keeping up with current market trends. This way we stay ahead of the curve, and provide you with a quality and effective logo.

Download our "Logo Days of Summer" infographic to find out the top eight logo trends. Compare it against your logo. Is your logo summer hot or ice cold?

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Tallahassee's 2015 Media Auction

It's that time of year again where you can get all kinds of media at a discounted rate! Don't miss your chance to bid on billboards, ad space in publications, logo design, and other marketing services. This event will sure be a great time! Tickets are only $15 online. All proceeds go to a great cause: student scholarships in the advertising industry and continuing education for professionals in the advertising market. Check out the full list of items up for auction. You won't want to miss this event!

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