GiavonaDesign is now Grova Creative!
GiavonaDesign, LLC, an award-winning design boutique based in Tallahassee, FL recently took home four Silver ADDY® Awards from the Tallahassee American Advertising Awards put on by the American Advertising Federation, Tallahassee Chapter.
Submissions honored with Silver include:
The awards were presented on Saturday, February 25, during the 2017 “Voyage to India” Gala held at the FSU Alumni Center. As the top ranking Silvers in their category, the Florida Jazz and Blues Campaign and the FAMU Women History Month Campaign will automatically advance to compete in the District ADDY® Competition.
With over 40,000 entries annually, the ADDY® Awards are the world’s largest and arguably toughest three-tier advertising competition. The ADDY® Awards represent the true spirit of creative excellence by recognizing all forms of advertising from all types of media from all over the United States, Puerto Rico, and the Bahamas. It is the only creative awards program administered by the advertising industry for the industry, and is put on by the not-for-profit association, the American Advertising Federation.
With nearly 4,000 entries from across the U.S. and around the world, the Davey Awards honors the finest creative work from the best small agencies, firms, and companies worldwide. We are honored and beyond proud to receive two Silver Awards for our design work this year!
The first silver is awarded to our "Slamdunkin Design Poster" we created for giveaways at trade shows, and the second is for our "Lollipop Campaign."
About The Davey Awards:
The Davey Awards exclusively honor the “Davids” of creativity, the finest small agencies, firms and companies worldwide. David defeated the giant Goliath with a big idea and a little rock - the sort of thing small agencies do each year. The annual International Davey Awards honors the achievements of the "Creative Davids", who derive their strength from big ideas rather than big budgets. The Davey Awards is the leading awards competition specifically for smaller agencies as they compete with their peers to win the recognition they deserve.
As much as we would like to, you can't just toss out a marketing campaign during the holidays and watch the money roll in. Like anything else in business, it requires a specific approach. Here are six marketing tips to help your business marekting plan engage your customers in such a way that it inspires a buying spree.
1. Focus on the Right Emotions
Each holiday has a different theme. Christmas is home, hearth, and generosity, for example. Valentine's Day is about romantic relationships and love in general. These themes and topics inspire different emotions, and all successful holiday marketing campaigns tap into these emotions. Connecting with your audience on a rational level is important, but to push them into making a decision you must touch them emotionally.
If you're having trouble figuring which themes to go after, talk to people. Ask them what they feel about specific holidays and what they do. You may even learn something new about it, which can lead to more creative and powerful campaigns.
2. Use the Internet
Black Friday is one of the most chaotic days in America, and for good reasons. There are deals there that you cannot find at any other time. What most small businesses forget is that many opt out of the chaos and physical beating that can come from Black Friday by shopping online.
Online deals make creative campaigns possible. Countdowns and games are all possible. These not only increase your reach and conversions, it engages people on levels that may not be possible if done out of the blue. Send out emails announcing upcoming contests and events, and makes sure those events are in theme with the holiday.
3. Make Company Staff Part of the Plan
Celebrity endorsements are powerful, but they can come with a stigma. When trying to speak to the market's emotions, celebrities don’t always work quite as well. Many customers view them with a wary eye. Fortunately, there's a workaround. You won't even need to hire anyone new because you're bringing company employees into it.
Have staff participate and help spread word and awareness of the campaign, or have them participate in commercials. Putting more human faces on the camera and having your employees talk to their peers through social media makes the event more honest and thus more engaging. This is simply the more efficient and effective solution.
4. Make It Consistent
Multichannel marketing/advertising isn't special. It's in fact expected. What is special is the effort to make the experience consistent, no matter where your customers view it. It goes beyond using the right colors and putting out branded materials. How your deals are presented and what deals are available should be recognizable, fair, and consistent, no matter where the customer sees them.
Deals and offers should be as consistent as possible across all channels. It can be tempting to offer varying deals across the different channels to get customers to visit all of them, but that runs the very real risk of alienating them instead. Of course, there are exceptions such as deals that are only available or applicable online, so make sure your staff knows which offers apply to which channels.
5. Make Campaigns Easy to Share
You can't intentionally make something go viral. You can create something with the intent of it spreading like wildfire, but that's largely up to the audience. What you can do is increase the odds of that happening by making it easy to share. This is important, as many people use word of mouth to help them make purchasing decisions.
There are a number of ways you can make content easier to share. Sometimes, it's as simple as adding sharing links to your content. One click and the share goes out to the world. You should also make sure your headlines fit into as many social networking sites as possible. Facebook, for example, likes headlines that are 40 or less characters.
6. Let Customers Become Part of the Campaign
One of the latest developments established by millennials is the idea that it's less about the product and more about being seen with it. Advertisers have had to adjust to this way of thinking and have found that letting people become part of the marketing campaign often leads to high conversion rates. How you do that will depend on the nature of your campaign.
For example, a Christmas campaign might involve an app that lets customers put their pictures into special Christmas cards that come with a special offer. Let your customers get involved. Think about what they would find fun and give it to them.
There's no better time than the holidays to build emotional bonds. Smart marketers won't let these opportunities slide. Learn about the holidays and make them a part of your company's future?
Looking for more advertising advice this holiday season? We can help! Sign up for your free 30 minute consultation.
Every organization has a different set of tastes, and every brand project requires a different style, and has different uses. These days, brands are not only found via print channels, but are also more commonly found in the digital era via social media channels. It’s important to know which styles work for both digital and print networks while keeping up with current market trends. This way we stay ahead of the curve, and provide you with a quality and effective logo.
Download our "Logo Days of Summer" infographic to find out the top eight logo trends. Compare it against your logo. Is your logo summer hot or ice cold?
It's that time of year again where you can get all kinds of media at a discounted rate! Don't miss your chance to bid on billboards, ad space in publications, logo design, and other marketing services. This event will sure be a great time! Tickets are only $15 online. All proceeds go to a great cause: student scholarships in the advertising industry and continuing education for professionals in the advertising market. Check out the full list of items up for auction. You won't want to miss this event!
I've very excited because a few days ago I received the judges' comments from the National IMCA Awards. It's so exciting to read the reviews! It's a great benefit to receive valuable feedback from a panel of judges who are experts in my industry. It's a great resource to find out where you stand amongst your peers and how you can improve.
I originally entered four categories, but only placed in two. The four categories are:
- Marketing, Electronic or Interactive Communications.
- Public Relations, Total Campaign
- Sales/Marketing/Branding Total Campaign less than $50K
- External Corporate Audio/Visual Communications
Now, I can't take all the credit for myself because my boss and I do work very closely together. We tend to brainstorm the messaging together, but our individual responsibilities can be divided as: she does the writing and I do the visuals. I must say I think we are an awesome team!
The judges comments are below. Please feel free to click on the image to make it larger.
I am proud to say that this year I am involved in the Tallahassee Media Auction. It has been a blast to help the AdFed-Tallahassee with getting the branding together and asking for donations. It is going to be a blast and be here before you know it! If you are a small business or non-profit in the local area, you should attend! This is your chance to bid on marketing services and media opportunities at highly reduced rates! Not only is there going to be bidding, but local food and brew! Come out...network...and support AAFT's scholarship fund for communication students in the area.
- When: November 20, 2014
- Where: Domi Station
What should I post?
When it comes to Facebook you want to post quality content that will keep your audience interested and engaged. This will allow you to create opportunities for sales, awareness, and help your posts show up in the news feed. Also, you want to encourage your fans to take action. Get them to Like, comment on, or share your content. Remember to keep it simple, don’t be afraid to have a little fun, and please only post information that is relevant to your audience.
How often should I post?
When you post too frequently, users’ news feeds become cluttered with posts. As a result, your fans can “unlike” the page because content is too frequent and they lose interest; or your fans can block your posts from reaching their walls, causing them to miss important information. The bottom line is you don’t want them to think your posts are annoying!
So, here comes the magic question: How often should we post to Facebook? Unfortunately, there is no magic number that works for everyone. This number varies depending on audience and intended message. You should want to engage your audience and to do this you need to post frequently. But I ask again: What is the happy medium?! According to Socialbakers the top brands tend to post once per day. On the other hand, Groundwire’s John Stahl suggests posting three to five times a week. Bottom line is, you have to do your research. Figure out when you get the most interaction with your fans while keeping your fan base intact.
On the upside, here are some basic guidelines to keep in mind while you figure out what works best for you and your audience.
- At the very least, post once a day.
- Ideally, try to post three times a day: once in the morning, afternoon, and evening.
- The best times to post to Facebook are between 1-4 in the afternoon. So, use this time period to post the most important content you wish to share.
So, I have to admit that the only reason I came across this article is because my boyfriend hates social media. Therefore, he is always looking for ways to get me to put the phone and computer down! This one I have to say definitely caught my eye.
What did I find out? Well, one that LinkedIn is lying about their privacy. Two, if they are lying about how they are retrieving information from us, I wonder how many other social media sites are lying to us. Oh, and three, I figured that something like this was already going on, and it really comes to no surprise to me. Nonetheless, we will still use social media because nowadays, it's practically essential to our marketing efforts.
However, I do have to say that the way this David character points out all of LinkedIn's flaws, makes me look at LinkedIn a little differently. I thought LinkedIn prides itself on professionalism. Weird.