Whether you own your own business, advertise for others, or just want to work on the way you present yourself, it is important to be well rounded in all aspects of representing your business. Well roundedness means having a focus on marketing, advertising, and design. Check out these super quick tips divided by category to add to your wheelhouse.
You’ve probably heard some of the buzz about branding and what it can do for your business. It’s the magic touch that builds awareness, leaves a lasting impression, sets the stage for your reputation and speaks to your audience, but what is it? If you’re not sure what exactly your business’s branding entails or what it should be, you’re not alone. Somewhere along the marketing line, the term “branding” lost its footing and people with businesses of all sizes have developed an uneven understanding of what the term actually means. If you’re stuck trying to debunk some of the myths and misconceptions of branding, we’ve got your back. Here’s a short guide to answer some common questions and clear up any confusion that might come up when taking on your company’s branding.
So what is branding, anyway?
For many businesses, branding has acquired the unfitting and outdated reputation of being just a logo and certain colors. While those are in fact key players in the brand, the reality is that it doesn’t stop there. There’s more to branding than meets the eye, it extends beyond just aesthetics and reaches into ALL feelings and perceptions associated with your brand. For one all-encompassing definition, you can think of your branding as what separates your business from the competition. It’s your distinctive personality, style and voice that represents what and who your business is to your customers, and it certainly extends far beyond just your logo. The connection between your customers and your business through branding is created with your look, but also through a cohesive and consistent voice and personality that resonates with your audience and keeps them coming back for more. So yes, you’re branding is your company’s logo and colors, but it’s also much more, it’s your voice, personality, positioning, and your connection to your consumers.
Why does it matter?
Having a cohesive brand that brings out your company’s personality is great, but at the end of the day, why does it really matter? The benefits might be initially difficult to recognize, but building your branding can, in turn, build your business. First thing’s first, your branding can single you out from the competition and give your business the recognition it deserves. The small details that separate your company from the rest of your competition matter when a customer comes into contact with your business. While it may seem unimportant or minor at first glance, customers take notice and appreciate when you take the extra steps for cohesive and thorough branding. From the distinctive way your employees greet your customers on the phone to the email signatures used in official emails, your branding can expand throughout all of the elements of your business to help you seal the deal by resonating with your audience and creating memorable impressions that will last. For your business internally, standing behind a strong and reputable brand can promote a sense of company pride and community-belonging among your employees. And lastly, one more of the many benefits of branding that deserves to be mentioned is the building of your business’s reputation. A clear, cohesive and consistent brand can give your business’s reputation a boost through added trustworthiness and credibility.
Does my business really need it?
The answer is yes. From one-person small business operations to large corporations, branding is what brings out your business’s personality. A developed brand includes everything from your logo and slogan to your messaging and distinctive voice. So no matter how big your company is and no matter what you sell, your branding is your opportunity to represent who you are as a business. Take a look at your own branding from an outside perspective and see if it’s portraying your business the way you want it to and if it opens up the opportunity for customers to connect with your company. Branding done right is a representation of personality and values that can be beneficial for any type of business so if it isn’t actively working to build your reputation, your company’s branding is certainly worth a second look. And if you’re still not sold on all of the benefits branding could offer your business, check out our TSPARK case study for an inside look at some of the real-life results that can come from an elevated and evolved brand.
From your brand voice to it’s image and all the way to perception and positioning, there’s a lot that should go into your business’s branding. Next time you’re tackling the branding challenge yourself or looking for help from an agency, forget the outdated notion that your brand is just a logo and remember that branding is all about bringing your business’s personality to the table and creating connections that last.
Want to go on a creative adventure? Want to work with the “Small Agency of Year?” Then you are the person we are looking for.
The candidate will have a passion for advertising and writing. This person must be a self-starter, team-oriented, have a yearning to learn, and excel at multi-tasking a variety of projects.
This position will run three/four months, with an opportunity to extend the internship if preferred. Time period and schedule is flexible but must be able to work a minimum of 10 hours.
This position requires a detail-oriented individual who is a strong writer and creative thinker.
Writing content for blogs, websites, customer case studies, newsletters
Conducting market research and analysis through various methodologies
Support marketing goals
Social media help as needed
Exemplary written and verbal communication
Experience with website content development
Familiarity with SEO and various Social Media platforms a plus
Fearless attitude towards technology and a willingness to learn
Ability to work quickly and handle multiple projects at once while maintaining organization and deadlines
Collaborative with a self-starting team spirit
Maintain a familiarity with digital trends and other relevant media
Attention to detail is a must
This is a paid, part-time, and on-site internship.
To apply: send portfolio and resume to firstname.lastname@example.org and place “Marketing Intern” in subject line.
***No phone calls***
Your content marketing works to build an audience and spread awareness while creating a credible and reliable reputation for your business. So if you’re worried that your content is getting lost or you’re not sure where to start, we’ve got these 5 tips to build your business’s content marketing.
Summer is here, it’s time to pull out your sunscreen, grab your swimsuit, pack up your bags and… head to the office. Sometimes summer and work just don’t mesh. For your business, this could mean a summertime slump or slow-down or, for you, it could mean picking up slack by putting in those extra hours at the office. Before you let those vacation plans pass you by, we’ve got a solution. Your business doesn’t have to take on the summer by itself, here are 5 things Grova Creative can do to help you get back to your fun in the sun and help your business have its strongest summer yet.
It’s not just a slogan or the colors of your logo, there are a lot of pieces in the branding puzzle. Your brand represents the personality of your business. It’s what sets you apart from the competition and it can help leave a lasting impression on your customers to keep them coming back for more. We know that your business is not like any other and we want to help showcase that through your branding. Our goal is to bring your vision to life by developing a brand that represents your business and connects with your customers. Whether it’s building upon your brand, a complete rebranding, or starting from scratch, we’ve got your back. From helping with your brand strategy to designing your brand identity, Grova Creative can help take the stress out of your branding by working with you to create a strong brand that resonates and separates your business from the rest of the pack.
Visuals are a big part of your business, any way you look at it. A well-thought-out and well-executed design speaks volumes and can be a game changer for any business. The bottom line is, as Thomas J. Watson Jr. put it, “good design is good business.” Visually communicating with your customers is a simple but powerful way to get your message across. Coming up with and creating the perfect designs for your business can be a time consuming and arduous task. Instead of spending your summer days perfecting your graphic design plans, let us take over while you enjoy your time off. We understand that no corners should be cut when it comes to your business, and from your branding visuals to social media graphics and everything else that falls under the graphic design umbrella, we’re here to help.
When customers are looking up your business, chances are they’re doing it online. Your website is your online connection to your customers, and you want to put your best digital foot forward. There are a lot of goals when it comes to website design: you want it to give your business some online credibility and you want it to be well-organized and easily navigated, but still quality and representative of your specific brand. Stepping up your online presence by upping your website design can be daunting. Ditch the idea of spending your summer days behind a screen working out that flawless new web design. From the looks to the layout and navigation, Grova Creative can work with you to strategically develop a website that works for your business and meets all of your online goals.
There’s more to your business than meets the eye. Once you’ve got all of your design and visual elements down, you can’t forget about your marketing strategy. It’s the plan that gives you an edge over your competitors and the initiatives that help meet all of your goals. Your marketing strategy is the key to optimizing and focusing on all of your business goals, and one thing is for sure, you can’t just wing it. Coming up with a plan that targets your audience, capitalizes on opportunities, and gives your business a focused marketing direction takes away from your vacation time and replaces it with time spent researching and strategizing. Let us do the work for you. We will conduct research to come up with a plan directed at meeting all of your business goals and objectives.
Print media, digital media, promotions, campaigns, placement, there are endless factors that play into advertising your business. Your advertising should work to create awareness and provide information about your product or service, what it shouldn’t do is take away from your summer plans. If you’re not sure where to start with getting the word out about your business, we can help. We can work with you to meet all of your advertising goals and develop an approach that’s right for your business to bring in clients and promote your brand so you can get back to your summer.
From graphic design to marketing strategy and everything in between, Grova Creative can be the one-stop shop for all of your creative needs this summer. Whether it’s rebuilding your brand or designing that perfect website, you can sit back and relax knowing that your business is in experienced and hard-working hands. Grova Creative is a boutique agency with big ideas, and we offer services in brand strategy, advertising, marketing, graphic design, digital, and consulting. As your creative partner, we’re ready to take the stress out of your summer by working to find the right balance of creativity, personality and hard work that is right for your business and your goals. Let’s get started!
Written by: Kyndall Oakley
If you are concerned about your page ranking, or are just interested in enhancing your business’s online presence, we’ve got these 5 SEO tips to polish up your online presence.
With the help of Bulldog Stragey Group and Kylene and Ryan Studios, Grova Creative wins a Gold Angel Award for their “Tech for Pyramid” Campaign! Learn more about the campaign below.
To be able to function in today's society, people need to be able to do many tasks that are normally overlooked and that are generally assumed to already be known amongst individuals. A few examples of some of these necessary skills are basic computer proficiency, being able to fill out job applications, safe internet searching and usage, online budgeting/bill payment and financial management, or even basic communication with others via the internet. Without access to working technology, these skills are unable to be learned and functioning in society becomes difficult and unrealistic. This is where the D4 Pyramid Campaign comes in.
Pyramid is a school for individuals with intellectual and developmental disabilities. They have five different locations throughout the state of Florida: Pensacola, Fort Walton Beach, Panama City, Tallahassee, and Tampa. The purpose of this organization is to make their students strong and contributing members of each of their communities. In order to do so, Pyramid needs to have all of the tools and supplies needed to teach their students. The 4th District of the American Advertising Federation is doing everything that they can to make this dream a reality. Led by Grova Creative, they have organized a public service initiative called “Tech for Pyramid”, where they are collecting used technologies and funds to donate to these five different Pyramid locations.
Giavona Williams, the D4 Public Service Advocate and founder of Grova Creative, has made it her mission to help Pyramid transform the lives of their students by making sure that they have all of the tools they need to thrive and be the best versions of themselves. Working with Bulldog Strategy group and Kylene and Ryan Studios they strategized a positive, cheerful, and 100% organic campaign coupled with compelling design that was powered by donated media. Lamar Advertising in Tallahassee, Fort Walton, and Panama City donated billboards, and other local publications donated advertising space. Using those outlets as well as industry newsletters, contact lists, and social media, the word was out. Within only four months, they were able to collect over 50 pieces of donated tech. From cameras, laptops, desktops, ipads, cash, and more, the need was fulfilled above and beyond. Williams states, “We have been working hard trying to collect as many different technologies as we can to help Pyramid.”
This campaign was recently awarded a Gold Angel Award for public service in Advertising in May of 2019. Vanessa Miranda, a Junior Designer at Grova Creative, adds, “Seeing their smiling faces when we drop off the different items we’ve collected makes it all worth it.”
To figure out how you can also transform your #TechTrashToTreasure, please visit the website: http://techforpyramid.com.
Conducted by the American Advertising Federation Fourth District, the Angel Award Competition honors the very best in public service advertising. It combines two missions of the organization: to utilize industry expertise to address community issues, and to celebrate and honor advertising excellence.
As always we hate when our interns leave, but we also enjoy seeing their growth!
Check out what Andrea has to say about her time here at Grova. We wish her the best of luck!
“Working as a Grova intern has been a great learning experience for me. Whether it being working on my writing and communications skills by writing blogs, my photography skills by taking pictures of the Tallahassee Soccer Club tryouts, or my graphic design skills by creating fun social media graphics, I have been able to expand my knowledge of digital marketing and design all while being encouraged to be creative and innovative.
One of my favorite things that I was able to be a part of while working here was spending the day at Pyramid, a local school for people with intellectual and developmental disabilities. Over the previous few months before this, Grova was able to collect many donations of different types of technology such as tablets, laptops, and cameras for the teachers and students to use in their many different classes and day to day activities. Seeing the smiles on everyone’s faces as we brought in the different items that Grova collected was truly heartwarming and eye opening.
“Thankfully, I feel much more prepared to take on what is to come after spending the past few months at Grova…”
With my final semester at FSU finishing up and my time in Tallahassee and at Grova coming to an end, it is definitely bittersweet to begin my job hunt and the next chapter in my career. Thankfully, I feel much more prepared to take on what is to come after spending the past few months at Grova further advancing my different skill sets and learning how to bring new ideas and images to life. “
Whether you own your own business, advertise for others, or just want to work on the way you present yourself, it is important to be well rounded in all aspects of representing your business. Well roundedness means having a focus on marketing, advertising, and design. Over the next few weeks, we’ll share a couple of tips on each of these subjects to polish off your skills. This week: marketing.
Know your audience.
How you talk depends on who you’re talking to. You don’t use the same language in a professional setting as you do when you’re watching the big game with your friends. This is true in marketing as well. Are you marketing to your best friend or to your great grandmother? Get to know your audience so you can find the best voice and tone to use when talking to them.
Think outside of the box.
The most effective marketing strategies are ideas that no one has ever seen before. Exercise your creative muscles and do something different than all your competitors have done before. What’s the point in working so hard if you’re not going to stand out?
Know your angles.
Just like when you’re taking pictures, your business has a “good side”. We’re not saying you or your business has a “bad side”, but maybe it's got a “best side”. Think and find out what that best-side looks like, and always put that best face forward with your customers.
Try to say only one thing.
You might be the fastest, nicest, most high-quality, cheapest, pet-friendly business in town, but your customer won’t remember all that from your billboard. That’s information overload for the two seconds they might glance at your marketing. Think about your competitors, and use your best angle to figure out what’s the single most important thing to say about your business.
The best way to know if your marketing is successful is by measuring it. Create goals using the SMART Goal model. Goals should be Specific, Measureable, Attainable, Realistic, and Time-Bound. Following these requirements, you’ll be able to set goals that you can reflect on and evaluate the performance. This will help you know what you’re doing right, and what aspects might need a little TLC.
It’s time to say goodbye to our intern, Iz. As a farewell, she shares a few words about her time here. We will miss you!
This past semester at Grova has been such a rewarding experience, and it’s hard to say goodbye to this chapter of my life. The bittersweet season that is graduation is quickly approaching with no slow-down or brakes. Fortunately, I still get to take all the things I’ve learned and relationships I’ve built along with me on my next adventures.
A lot of people have dreams of designing in big cities like NYC, LA, or London. When they leave Tallahassee off that list, they’re missing out. Tallahassee is a constantly budding place of incredible ideas, refreshes, and adventures with kind souls abounding. Around every corner is someone who wants to help you grow. There’s always new projects, businesses, ideas, and events to design and the best part is – you get to actually go to them!
A few weeks ago, I was giving my sister and niece a tour of FSU. As we left Woodward garage I exclaimed, “Wait! Stop the car…. I made that!” Lo and behold, a billboard I had worked on at Grova was right in front of us. We stopped the car to document this crazy moment.
I loved that Grova always pushed me to do something new. Besides designing for new clients, new media, and with new programs, I also wrote my first blogs. I got to create a UX report. I helped brand an event to give students access to music education. I’d never done any of these things before. There’s no better way to learn than by doing, and Grova follows this philosophy. This has led them to grow a team who is always ready to tackle the unfamiliar to fulfill the client’s vision, and push the boundaries of what they already know.
I’ve gotten to work with some incredible clients, and learned some key lessons that have shaped who I am as a person and a designer. There’s two that stand out the most.
Coolest Client: Tallahassee Soccer Club.
You’re telling me I get to work on projects for the first premier soccer club in Tallahassee? Working on developing pieces for their inaugural season has been such a privilege. From posters, fliers, to social media, I got to play a role in these pro-looking projects. The city is excited about the team, and part of that is because of Grova’s awesome work.
Biggest Lesson: Rejection isn’t about you.
When the logo project for a sport and fitness company came in, I was stoked. I was excited to push my joyful style into the rougher, tougher, stronger side of things. I took my illustration-game to a new level, but ultimately, it wasn’t what the client was looking for. I learned that something can be good AND not fit the client’s vision. It doesn’t mean the work is bad. It doesn’t mean I’m bad. It just means it doesn’t work for this. Rejection is hard, but the experience of creating the piece, and growing in client-communication is far more valuable than success on the first try.
Even more than the projects, I’m going to miss the people. G is such a breadth of knowledge, skill, and inspiration (both for design and life). Vanessa, a junior designer at Grova and my office-mate, is a constant source of encouragement, fresh ideas, and always makes my voice feel valid. I’m so thankful to know them, and excited to see where they take Grova in the years to come.
Written by: Iz Holcomb