Blessed with a Gold Angel Award!

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Blessed with a Gold Angel Award!

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With the help of Bulldog Stragey Group and Kylene and Ryan Studios, Grova Creative wins a Gold Angel Award for their “Tech for Pyramid” Campaign! Learn more about the campaign below.

To be able to function in today's society, people need to be able to do many tasks that are normally overlooked and that are generally assumed to already be known amongst individuals. A few examples of some of these necessary skills are basic computer proficiency, being able to fill out job applications, safe internet searching and usage, online budgeting/bill payment and financial management, or even basic communication with others via the internet. Without access to working technology, these skills are unable to be learned and functioning in society becomes difficult and unrealistic. This is where the D4 Pyramid Campaign comes in.

Pyramid is a school for individuals with intellectual and developmental disabilities. They have five different locations throughout the state of Florida: Pensacola, Fort Walton Beach, Panama City, Tallahassee, and Tampa. The purpose of this organization is to make their students strong and contributing members of each of their communities. In order to do so, Pyramid needs to have all of the tools and supplies needed to teach their students. The 4th District of the American Advertising Federation is doing everything that they can to make this dream a reality. Led by Grova Creative, they have organized a public service initiative called “Tech for Pyramid”, where they are collecting used technologies and funds to donate to these five different Pyramid locations.

Giavona Williams, the D4 Public Service Advocate and founder of Grova Creative, has made it her mission to help Pyramid transform the lives of their students by making sure that they have all of the tools they need to thrive and be the best versions of themselves. Working with Bulldog Strategy group and Kylene and Ryan Studios they strategized a positive, cheerful, and 100% organic campaign coupled with compelling design that was powered by donated media. Lamar Advertising in Tallahassee, Fort Walton, and Panama City donated billboards, and other local publications donated advertising space. Using those outlets as well as industry newsletters, contact lists, and social media, the word was out. Within only four months, they were able to collect over 50 pieces of donated tech. From cameras, laptops, desktops, ipads, cash, and more, the need was fulfilled above and beyond. Williams states, “We have been working hard trying to collect as many different technologies as we can to help Pyramid.”

This campaign was recently awarded a Gold  Angel Award for public service in Advertising in May of 2019. Vanessa Miranda, a Junior Designer at Grova Creative, adds, “Seeing their smiling faces when we drop off the different items we’ve collected makes it all worth it.”

To figure out how you can also transform your #TechTrashToTreasure, please visit the website: http://techforpyramid.com.


Conducted by the American Advertising Federation Fourth District, the Angel Award Competition honors the very best in public service advertising. It combines two missions of the organization: to utilize industry expertise to address community issues, and to celebrate and honor advertising excellence.

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Grova(tern) Insight!: Andrea

As always we hate when our interns leave, but we also enjoy seeing their growth!

Check out what Andrea has to say about her time here at Grova. We wish her the best of luck!


“Working as a Grova intern has been a great learning experience for me. Whether it being working on my writing and communications skills by writing blogs, my photography skills by taking pictures of the Tallahassee Soccer Club tryouts, or my graphic design skills by creating fun social media graphics, I have been able to expand my knowledge of digital marketing and design all while being encouraged to be creative and innovative.

One of my favorite things that I was able to be a part of while working here was spending the day at Pyramid, a local school for people with intellectual and developmental disabilities.  Over the previous few months before this, Grova was able to collect many donations of different types of technology such as tablets, laptops, and cameras for the teachers and students to use in their many different classes and day to day activities. Seeing the smiles on everyone’s faces as we brought in the different items that Grova collected was truly heartwarming and eye opening.

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“Thankfully, I feel much more prepared to take on what is to come after spending the past few months at Grova…”

-Andrea Giuffrida

With my final semester at FSU finishing up and my time in Tallahassee and at Grova coming to an end, it is definitely bittersweet to begin my job hunt and the next chapter in my career. Thankfully, I feel much more prepared to take on what is to come after spending the past few months at Grova further advancing my different skill sets and learning how to bring new ideas and images to life. “





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Five Quick Marketing Tips for Spring

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Five Quick Marketing Tips for Spring

Whether you own your own business, advertise for others, or just want to work on the way you present yourself, it is important to be well rounded in all aspects of representing your business. Well roundedness means having a focus on marketing, advertising, and design. Over the next few weeks, we’ll share a couple of tips on each of these subjects to polish off your skills. This week: marketing.

Marketing

  1. Know your audience.
    How you talk depends on who you’re talking to. You don’t use the same language in a professional setting as you do when you’re watching the big game with your friends. This is true in marketing as well. Are you marketing to your best friend or to your great grandmother? Get to know your audience so you can find  the best voice and tone to use when talking to them.

  2. Think outside of the box.
    The most effective marketing strategies are ideas that no one has ever seen before. Exercise your creative muscles and do something different than all your competitors have done before. What’s the point in working so hard if you’re not going to stand out?

  3. Know your angles.
    Just like when you’re taking pictures, your business has a “good side”. We’re not saying you or your business has a “bad side”, but maybe it's got a “best side”. Think and find out what that best-side looks like, and always put that best face forward with your customers.

  4. Try to say only one thing.
    You might be the fastest, nicest, most high-quality, cheapest, pet-friendly business in town, but your customer won’t remember all that from your billboard. That’s information overload for the two seconds they might glance at your marketing. Think about your competitors, and use your best angle to figure out what’s the single most important thing to say about your business.

  5. Set Goals.
    The best way to know if your marketing is successful is by measuring it. Create goals using the SMART Goal model. Goals should be Specific, Measureable, Attainable, Realistic, and Time-Bound. Following these requirements, you’ll be able to set goals that you can reflect on and evaluate the performance. This will help you know what you’re doing right, and what aspects might need a little TLC.

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Grova(tern) Insight!

It’s time to say goodbye to our intern, Iz.  As a farewell, she shares a few words about her time here. We will miss you!

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This past semester at Grova has been such a rewarding experience, and it’s hard to say goodbye to this chapter of my life. The bittersweet season that is graduation is quickly approaching with no slow-down or brakes. Fortunately, I still get to take all the things I’ve learned and relationships I’ve built along with me on my next adventures.

A lot of people have dreams of designing in big cities like NYC, LA, or London. When they leave Tallahassee off that list, they’re missing out. Tallahassee is a constantly budding place of incredible ideas, refreshes, and adventures with kind souls abounding. Around every corner is someone who wants to help you grow. There’s always new projects, businesses, ideas, and events to design and the best part is – you get to actually go to them!

A few weeks ago, I was giving my sister and niece a tour of FSU. As we left Woodward garage I exclaimed, “Wait! Stop the car…. I made that!” Lo and behold, a billboard I had worked on at Grova was right in front of us. We stopped the car to document this crazy moment.

[Don’t worry, there wasn’t anyone behind us.]


I loved that Grova always pushed me to do something new. Besides designing for new clients, new media, and with new programs, I also wrote my first blogs. I got to create a UX report. I helped brand an event to give students access to music education. I’d never done any of these things before. There’s no better way to learn than by doing, and Grova follows this philosophy. This has led them to grow a team who is always ready to tackle the unfamiliar to fulfill the client’s vision, and push the boundaries of what they already know.

I’ve gotten to work with some incredible clients, and learned some key lessons that have shaped who I am as a person and a designer. There’s two that stand out the most.

Coolest Client: Tallahassee Soccer Club.

You’re telling me I get to work on projects for the first premier soccer club in Tallahassee? Working on developing pieces for their inaugural season has been such a privilege. From posters, fliers, to social media, I got to play a role in these pro-looking projects. The city is excited about the team, and part of that is because of Grova’s awesome work.  

Biggest Lesson: Rejection isn’t about you.

When the logo project for a sport and fitness company came in, I was stoked. I was excited to push my joyful style into the rougher, tougher, stronger side of things. I took my illustration-game to a new level, but ultimately, it wasn’t what the client was looking for. I learned that something can be good AND not fit the client’s vision. It doesn’t mean the work is bad. It doesn’t mean I’m bad. It just means it doesn’t work for this. Rejection is hard, but the experience of creating the piece, and growing in client-communication is far more valuable than success on the first try.

Even more than the projects, I’m going to miss the people. G is such a breadth of knowledge, skill, and inspiration (both for design and life). Vanessa, a junior designer at Grova and my office-mate, is a constant source of encouragement, fresh ideas, and always makes my voice feel valid.  I’m so thankful to know them, and excited to see where they take Grova in the years to come.

Written by: Iz Holcomb





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Job Posting: Summer Marketing Intern

Want to go on a creative adventure? Want to work with the “Small Agency of Year?” Then you are the person we are looking for.

GENERAL DESCRIPTION:

The candidate will have a passion for advertising and writing. This person must be a self-starter, team-oriented, have a yearning to learn, and excel at multi-tasking a variety of projects.

This position will run three/four months, with an opportunity to extend the internship if preferred. Time period and schedule is flexible but must be able to work a minimum of 10 hours.

This position requires a detail-oriented individual who is a strong writer and creative thinker.

JOB RESPONSIBILITIES:

  • Writing content for blogs, websites, customer case studies, newsletters

  • Conducting market research and analysis through various methodologies

  • Support marketing goals

  • Social media help as needed

 

CANDIDATE REQUIREMENTS:

  • Exemplary written and verbal communication

  • Experience with website content development

  • Familiarity with SEO and various Social Media platforms a plus

  • Fearless attitude towards technology and a willingness to learn

  • Ability to work quickly and handle multiple projects at once while maintaining organization and deadlines

  • Collaborative with a self-starting team spirit

  • Maintain a familiarity with digital trends and other relevant media

  • Attention to detail is a must

This is a paid, part-time, and on-site internship. 

To apply: send portfolio and resume to info@grovacreative.com and place “Marketing Intern” in subject line.

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Job Posting: Summer Graphic Design Intern

Want to go on a creative adventure? Want to work with the “Small Agency of Year?” Then you are the person we are looking for.

GENERAL DESCRIPTION:

The candidate will have a passion for design and marketing/advertising. This person must be a self-starter, team-oriented, have a yearning to learn, and excel at multi-tasking a variety of projects.

This position will run three/four months, with an opportunity to extend the internship if preferred. Time period and schedule is flexible, but must be able to work a minimum of 10 hours.

JOB RESPONSIBILITIES:

  • Working with the Creative Director to design print and digital materials, such as, promotional web graphics, flyers, banners, posters, invitations, logos, and other materials as needed

  • Prepare images and content to coincide with social media and blog posts

  • Photo manipulation, photocomposition, illustration, & presentation layout

  • Assist with design updates

  • Other projects/duties as assigned

CANDIDATE REQUIREMENTS:

  • Proficient in Adobe software (Illustrator, InDesign, Photoshop)

  • Fearless attitude towards technology and a willingness to learn

  • Ability to work quickly and handle multiple projects at once while maintaining organization and deadlines

  • Collaborative with a self-starting team spirit

  • Maintain a familiarity with digital trends and other relevant media

  • Ability to receive design feedback and direction fluidly, but be able to voice your opinion on style and aesthetic

  • Attention to detail is a must

  • Web design experience is a plus

  • Working knowledge of Facebook, Twitter, Instagram, and Google+ is a plus

  • Knowledge of After Effects a plus

This is a paid, part-time, and on-site internship. 

To apply: send portfolio and resume to info@grovacreative.com and place “Graphic Design Intern” in subject line.

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Grova(tern) Spotlight: Andrea!

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Meet Andrea!

Our marketing intern.

Meet Andrea! She is a senior undergraduate student at FSU majoring in Humanities with concentrations in Communications, Film Studies, and Social Media Marketing. In her free time she enjoys photography & traveling to new places with her friends. She also likes visiting home and spending time with her family and her dog, Nala. She will be graduating this May and hopes to move to either Los Angeles or New York City to further pursue her career.

1. Who would you most like to swap places with for a day?
Samantha Brown - she gets paid to travel. Dream job.

2. If you could visit anywhere in the world you’ve never been, where would you go?
Thailand

3. What’s your secret talent that no one knows about?
I’m really good at directions/finding my way around.

4. If you were a crayon, what color would you be?
Macaroni and Cheese

5. Who inspires you?
My mom

6. Where’s your favorite place in the world?
Santorini, Greece

7. What are you passionate about?
Traveling

8. What’s your favorite movie?
She’s The Man

9. What are 3 words that describe you?
Adventurous, Sarcastic, Persistent

10. What is the favorite part about working at Grova Creative?
Being able to be creative while learning.

11. If given a chance, who would you like to be for a day?
A food critic

12. If you were to write a book about yourself, what would you name it?
Watch What Happens Next

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Iz: Grova(tern) Spotlight!

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Meet Iz!

Our Graphic Design Intern

Meet Iz, our graphic design intern! She’s a final-semester Masters student studying Integrated Marketing Communication at Florida State University. When she’s not in class or designing at Grova, she is engaged in the National Student Advertising Competition team and teaching Advertising students design and coding. For fun, she loves spending time with her husband, friends, and reading. This year, she’s trying to do something new every day. Sometimes it’s exciting (1/16: Attend the Addy’s), and sometimes it’s not (1/4: Go to a Wells Fargo), but she’s having a new adventure everyday. We asked her some questions to get to know her a little better.

  1. Who would you most like to swap places with for a day?
    Joanna Gaines, so that when I got back, my home would be straight out of a magazine.

  2. If you could visit anywhere in the world you’ve never been, where would you go?
    Italy

  3. What’s your secret talent that no one knows about?
    I wish to for that to remain a secret, but trust me: it’s good.

  4. If you were a crayon, what color would you be?
    Dandelion (R.I.P)

  5. Who inspires you?
    Bob Goff

  6. Where’s your favorite place in the world?
    My childhood home

  7. What are you passionate about?
    Loving others and serving them well

  8. What’s your favorite movie?
    Hot Fuzz

  9. What are 3 words that describe you?
    Enthusiastic, Hard-Working, Friendly

  10. What is your favorite part about working at Grova Creative?
    Learning something new every day

  11. If given a chance, who would you like to be for a day?
    A corgi! Their lives seem awesome and adorable.

  12. If you were to write a book about yourself, what would you name it?
    This is How it Iz

We are so excited to have Iz as part of our team!

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Grova Awarded “Small Agency of the Year” and Gold at 2019 American Advertising Awards

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Grova Awarded “Small Agency of the Year” and Gold at 2019 American Advertising Awards

The winners of AAF Tallahassee’s American Advertising Awards have been announced and Grova Creative received Small Agency of the Year and Gold and Silver ADDY® Awards.

“It is a huge honor to continue to be recognized for our creative and design talent. We have a strong team of extremely talented creatives, and we’re proud to be producing work that is being recognized by one of the nation’s oldest and most prestigious advertising trade associations in the country” said Giavona “G” Williams, founder and CEO of Grova Creative.

Grova was recognized for the following creative projects:

  • Tallahassee Soccer Club branding campaign- Gold

  • Tallahassee Socer Club logo- Silver

  • Suci Juice Bar logo- Silver

The winning entries will be forwarded to the next level, where they will be judged against other gold and silver winners in Florida for a second chance to win at the state level.

About the American Advertising Awards:

Sponsored by the American Advertising Federation, the American Advertising Awards, also known as the ADDY Awards, honor excellence in advertising and cultivate the highest creative standards in the industry. It is the largest creative awards competition in the advertising industry, attracting over 40,000 entries combined every year. This competition is a three-tier national competition and submitting locally to AAF Tallahassee is the first step. If you win locally, you will move on to the second tier, Districts. District ADDY winners are then forwarded to the third tier, the national stage. Because this is the only three-tiered competition in Advertising, an ADDY® is widely renowned as the most difficult advertising award to earn.

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Last Minute Holiday Marketing Tips

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Last Minute Holiday Marketing Tips

It’s December, which means many business owners started their marketing campaigns for the holidays on or before Black Friday. If you’re new to business marketing or simply let the holiday season sneak up on you this year, it’s not too late for you! We’ve rounded up a few marketing tips to get you in on all the holiday magic this season.

 

Update your social media channels and email marketing to reflect the season.

Christmas is everyone’s favorite holiday for a reason. Customers love the cheer, the decorations, the gifts and the sales. Update your communications to show your holiday spirit by giving them a festive design and including holiday phrases that bring smiles to your customers’ faces. Be sure to A/B test your messaging and unjust accordingly. Your messaging should be consistent across all platforms, so find what works for you and do more of it.

Bring customers behind the scenes for them to see how you and your team celebrate the holiday season. Share photos or videos in your social media feed of your holiday socials, charitable giving or gift exchanges with your team members. This makes things more personal for customers when they can connect with you and see you’re going through the same things as they are.

Making connections are key. Be interactive in the comments on your social media channels. Answer any questions your audience may have or just have genuine small conversations with them that make them feel “seen” by you. Ask them how their shopping experience is going and offer suggestions.

 

Solve a problem for your customers.

Another great idea is to create a last minute holiday gift guide for them. You could partner with other business owners who may have also fallen short on holiday planning or simply create one that highlights some of your best selling items. Show your customers how your products fit into their lives or could be useful for their family members. Creating that visual could have a positive effect on how they view your product and lead to a purchase.


Target customers who started late too!

You weren’t the only one who started later than others. While their counterparts started Christmas shopping in October, some of your customers may just be thinking about getting their shopping done two weeks before Christmas. Make them feel better about their dilemma by crafting a message that speaks directly to them. They’ll appreciate you speaking to their pain point and be more intrigued to buy from you. You could also offer them a free gift with purchase to get their shopping juices flowing.

 

Remind them who you are in the process.

Always remember that your customers have allowed you into their social media feeds and inboxes for a reason. They relate to your company and your vision, mission, and values. If giving is a part of your company’s core values and you are working with a worthwhile charity for the holiday season, tell their story. Customers connect with companies that connect with them emotionally. Create a campaign that allows a portion of the proceeds to go to that charity and get your customer base involved in reaching a goal you’ve set. They will appreciate that their holiday shopping is also helping you give to a worthy cause.

 

There’s still time to take advantage of this busy shopping season. The lessons you learn in the next few weeks will help you be more prepared for next year’s holiday season as well. Have fun with it and make it magical!


Written by: Cortney Jones

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